Accreditation in Public Relations (APR)

 

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Proven Value for 50 Years. Visionary leaders in 1964 established the Accredited in Public Relations (APR) credential as a way to recognize practitioners who have mastered the knowledge, skills and abilities needed to develop and deliver strategic communications. Decades later, as public relations evolved, the APR remains the recognized gold standard for the profession.

Recognized Standard. During the past 50 years, the procedures required to earn the APR have changed. However, one thing has not: The value behind Accreditation and the importance it plays in a society now driven by digital communications, rapdily emerging technologies and a 24-hour news cycle.

Many communicators today work under the mantle of "public relations." Accredited members go much further. They demonstrate commitment to the communciations profession, to their clients, to their company or organization, and to themselves. Earning the APR is an individual achievement open only to seasoned working professionals with a  recommended five or more years public relations experience. It's a challenging process but it is worth it.

High Performance standards. APRs are required to commit to learning through continuing education, serving as a volunteer or other prescribed professional development activities. Most importantly, APRs are required to measure up to high standards of performance, and to stay on the right side of ethical practice.

Want to find out what APRs find valuable about their Accreditation experience? Read their blog postings on comPRehension.

The Accreditation Program, established in 1964, is the industry’s only national post-graduate certification program. It is a nationally recognized standard that demonstrates a commitment professional excellence and ethical conduct.

The APR promotes lifelong learning and contributes to a positive and educated image for the public relations industry. For more information on the APR program visit http://www.prsa.org/Learning/Accreditation/.