Chapter Events

January 25, 2007 1 p.m.

January meeting PRSA seminar Mind of a Strategist

How to develop the Mind of a Strategist is a highly popular seminar presented by James Lukaszewski.

Strategy and being strategic are among the most mysterious concepts in management, especially from a staff pointof- view. During this 90-minute intensive and energetic teleseminar, James Lukaszewski will help you look inside yourself to see what you must accomplish to become an effective strategist. You will learn the seven attributes of a strategist, and the behaviors and attitudes that attract management's attention and get you invited into the decision-making process earlier.

• Better understand the operational expectations of strategists
• Find out what to expect and what is expected once you get to the table
• Identify non-strategic behaviors to avoid
• Learn how to fit in at the table using strategic tools
• Learn to make recommendations in an operational context
• Learn what strategy is and what being strategic truly means
• Understand what the boss wants and needs

You'll Hear From:

James E. Lukaszewski, ABC, APR, Fellow PRSA, CCEP, chairman and president, The Lukaszewski Group Inc., is one of public relation's most frequently quoted and prolific authors/crisis communication management consultants. He's known as a consultant's consultant. He teaches clients how to think through and strategize in new ways and to take appropriate, highly focused, ethically appropriate action. He is a trusted advisor to many CEOs and senior leaders. He is currently authoring a book with Jossey-Bass titled, “Why Should the Boss Listen to You? The Seven Disciplines of the Strategic Trusted Advisor,” aimed at teaching staff people the techniques and processes that will increase their impact within their organization.

-- Posted on Friday, December 29 2006

PRSA Idaho is your local career connection to the world's most prestigious association for public relations professionals.

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