Chapter Events

November 17, 2008

Protecting Your Organization and Reputation through the Truth

11:45 a.m.-1:15 p.m.
Owyhee Plaza Hotel, 1109 Main Street, Boise

Featuring: Jeff Julin, APR, Chair and CEO, Public Relations Society of America

A great myth in business is that most Public Relations professionals lie, spin, or distort information to influence others. The truth is, many PR people are accredited professionals and/or are members of the Public Relations Society of America (PRSA). The PRSA Code of Ethics does not stand for anything less than the truth and the highest ethical standards in the practice of Public Relations.

Please join PRSA National Chapter President Jeff Julin as he guides us through a discussion about some very real and sensitive challenges related to getting to and then telling the truth.

During this session we will explore:

 The pitfalls of becoming a blind spokesperson (someone who simply delivers information)

 How to discover the truth
- Go to more than one source
- Ask the right questions
 How to get others to the truth
- Clients and management
 How to protect the truth
 Recovery from relaying false information as a result of being wrongly informed
 What to do when important information has been omitted
 How to find common ground between PR and legal depts. through negotiation

Lunch will be included. Cost is $12 for members, $15 for guests and $5 for students.

RSVP by Nov. 12 to Robbie Johnson, Rjohnson@achd.ada.id.us, 208.387.6228

About Jeff Julin

Jeffrey Julin, APR, is chair and chief executive officer of the Public Relations Society of America (PRSA). The world’s largest organization of public relations professionals, PRSA has nearly 32,000 members across all industry sectors, including business, education, government, military, association, nonprofit, agency and consulting.

A PRSA national board member since 2002, Julin played a key role in driving PRSA efforts in strategic planning, public relations ethics and communications advocacy. As chair and CEO, Julin will spearhead implementation of the PRSA Strategic Plan aimed at maximizing member value. He was instrumental in developing the Plan, having previously served as chair-elect, secretary and treasurer. Julin also played a fundamental role in developing the current PRSA Code of Ethics, served on the PRSA Board of Ethics and Professional Standards and was a founding member of the PRSA Advocacy Committee.

Julin is president of MGA Communications, a Denver-based firm he formed 20 years ago. MGA is consistently ranked as one of the region’s top communications firms, and is nationally regarded for its award-winning work in stakeholder engagement and issues management.

A 30-year industry veteran, Julin is particularly well known for his work involving community and activist groups. With roots in Colorado’s mining communities, Julin also developed a natural affinity for engagement-based programs. Julin’s broad experience also includes integrated marketing and communications strategies spanning industries as diverse as real estate, finance, natural resources, food service and e-commerce.

A recognized expert in public relations ethics, Julin is passionate about the future of the profession in an increasingly diverse society. He strongly advocates rigorous, respectful dialogue in a democratic society, stemming from his experience in leading community discussion on controversial issues ranging from product liability to regulatory and labor situations.

-- Posted on Monday, October 27 2008

PRSA Idaho is your local career connection to the world's most prestigious association for public relations professionals.

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