Thursday, Oct. 26 Lunch & Program
11:45 a.m. – 1 p.m.
Location: Zions Bank, 800 W. Main St. Ste 680, Boise 83702
In the digital age, it’s crucial for businesses and communication professionals to create relevant content for their audiences. Professionals may increase their brand awareness, drive traffic to their websites, and establish themselves as authorities in their fields by producing high-quality material that is pertinent to their target audiences.
Despite the rise in generative AI, effective content marketing still needs a human touch. AI does not know your target audience or your personal story — making it critical for you to leverage effective storytelling to captivate your audience.
Nicola McIntosh, award-winning social media manager for Zions Bank and past publisher and journalist, will share her insights in this special workshop. You will learn how to use the art of storytelling to create engaging narratives, connect with your audience, and ultimately drive them to action.
Read Nicola McIntosh’s bio here.