Upcoming Events
AI in Action: Effective Strategies for Leveraging ChatGPT in Public Relations
Crystal will cover practical ways to integrate ChatGPT into your public relations strategies and day-to-day work, highlighting key do's and don'ts – along with tricks of the trade. The session includes a hands-on activity where you’ll have the opportunity to create your own AI-driven content. Join us to learn how to effectively and responsibly use generative AI in your craft.
Ps. This headline and overview description was created by ChatGPT with custom prompts and final editing provided by the author – see, it works.
About the Speaker:
With over 15 years of experience in PR and marketing, Crystal Jennings serves as the VP of PR & Business Solutions at a full-service marketing agency, LT.Agency. You can find her working from home on her mini-farm in Meridian, in-office in uptown Phoenix or traveling across the nation visiting clients.
While Crystal holds a passion for all things PR and marketing, she especially enjoys helping companies raise their visibility via strategic partnerships, celebrity relationships, cause-based marketing and military support. Some of Crystal's notable clients and projects include Lyft, Acteev, The Joint Chiropractic, Lou Malnati’s, MuscleMilk, The Living Desert, Phoenix Children’s and Northern Arizona University.
Previously, Crystal worked on the client side at Bodybuilding.com and PetSmart. She also managed her own consulting company, CMJ PR & Marketing, specializing in health and fitness.
Because our presenter had a medical emergency, we are postponing this event. We will reschedule when we know Crystal’s availability.
Eastern Idaho Media Roundtable Luncheon
Presented By
Media Perspective Panel Discussion
Join your colleagues and members of the Public Relations Society of America’s Idaho Chapter to discuss the current state of media, share the breadth and editorial focuses of Eastern Idaho news organizations and learn how attendees can effectively build relationships and understand their journalists’ needs. Attendees will also learn more about eastern Idaho’s media market and what editors look for when covering local and regional stories.
Featured Speakers
Travis Quast, Regional President, Adams Publishing Group. Adams Publishing has 18 daily and weekly news outlets in Idaho and many others throughout the country including the Post Register, Idaho State Journal, Rexburg Standard Journal, the Bingham News Chronicle and the Idaho Press. He previously served as the publisher of the Twin Falls Times-News and The Voice in Idaho and the Elko Daily Free Press in Nevada. He serves on the board of directors for the Newspaper Association of Idaho and is a member of the University of Idaho Journalism and Mass Media Advisory committee.
Kalvin Pike, General Manager, News-Press & Gazette Company. Kalvin spent the bulk of his 30+ year career as a TV station sales manager helping businesses expand their awareness to potential customers and ultimately increase their business revenues. Kalvin has worked in Bakersfield, CA, Denver, CO, Salt Lake City, UT, El Paso, TX and is now on his second stint in Idaho Falls as the General Manager of Local News 8 ABC, CBS, FOX, CW & Telemundo affiliates.
Please RSVP by Tuesday, Sept. 10 to confirm attendance. Lunch will be provided and attendees may enter a drawing to receive a gift basket from Melaleuca.
Location
Registration is now closed for this event.
Mastering Your Media Narrative: How to better your communication with the media — and beyond
Join Stoltz Marketing Group for a session focused on enhancing your ability to articulate your organization's story confidently and clearly. Whether engaging media, stakeholders, or internal teams, mastering your voice ensures you can authentically represent your brand and feel prepared for any communication challenge. Learn how effective storytelling can strengthen your messaging across all channels, empowering you to own your narrative and make a lasting impact.
Speakers
Bond Hilliard, Director of Accounts
Bond’s strategic prowess, communication style, and innate ability to guide others make him the perfect fit for many clients. With a background in sales and marketing in the sports, food, and fashion industries, Bond most recently spent over 10 years at Fund Raisers Sports, where he served as the Director of Partnership Services and Strategy. Looking for a new challenge, he came to Stoltz. As the director of accounts, Bond helps grow our business and guide our client services team to success. But what we love most about Bond is his dedication to learning every detail through earnest listening, his sincere desire to connect all of the dots, and his knack for connecting with people.
Lizzie Holdridge, Marketing Coordinator
Graduating from the University of Idaho with a degree in Public Relations, Lizzie is a jump-right-in type of person, eager to dig into research and identify key insights for clients. She’s a social media management aficionado and a thoughtful writer, gifted at crafting long- and short-form content. When she is not scribing, Lizzie assists the account team on the 478 various tasks they are managing daily. She also supports the PR team.
In-person registration is now closed, virtual registration is still available.
Virtual Registration
Membership Orientation
Ways To Get the Most Value Out of Your Dues
PRSA has much to offer, and we want you to get the most out of your membership. Join us for a member orientation hosted by the PRSA North Pacific District, learn how to maximize the return on your membership investment, and take the opportunity to hear from district leaders.
In this session, facilitators will share information about:
· FREE webinars, live and on demand, throughout the year
· Exclusive discounts on PRSA conferences and events
· The RFP Exchange, where you can post and search for new business
· Exclusive discounts on such things as insurance, FedEx, Budget and others
· Exclusive discussion boards and member directories in MyPRSA
· Social media channels to connect and discuss trending industry topics
· Tools to communicate The Business Case for Public Relations™ to the C-suite
· The PRSA Code of Ethics and opportunities for Accreditation in Public Relations (APR)
· Case studies, articles, research and Silver Anvil Award-winning programs
· Staying on top of trends and tactics impacting all expertise areas
· …And more!
After learning about PRSA’s national offerings, participants will break into small groups by chapter to discuss local resources and opportunities.
Register now, and don’t let another day go by without using your PRSA benefits to the fullest!
Get Your Accreditation in Public Relations (APR)
What is APR?
Earning your APR shows you have developed the skills and smarts to succeed in your communications career.
Earn your APR in 2024/2025! – Get all the deets here and power up your professional life!
What are the steps to get accredited?
That’s it? YES.
After applying and receiving authorization to participate, you have a full year to advance through the Panel Presentation and complete the exam.
Prep resources include the APR Study Guide, Online Study Course ($260), Candidate's Instructions for Panel Presentation, Recommended Bookshelf, and more.
What if I have more questions?
PRSA Idaho will host a free webinar on May 30, 2024, to get more information, including a panel of certified professionals in the district. Panel participants will share more about their reason for pursuing accreditation and answer all your burning questions.
As always, feel free to contact PRSA Idaho board member Julie Fogerson for help on how to get started today.
Know the Truth: Disinformation and Rewriting History
PRSA Idaho presents Know the Truth: Disinformation and Rewriting History. We are excited to host the first entirely virtual lunch and learn of the year. Speaking with us is new PRSA Idaho Chapter member Ms. Randy’L Teton. Teton currently serves as a Public Affairs/Tribal Relations Specialist with the United States Forest Service from the Office of Communications, Washington DC office. She is also a proud tribal member of the Shoshone-Bannock Tribes of the Fort Hall Reservation in southeastern Idaho.
Randy’L will share her story as an Indigenous woman in communications, including educating the disinformation about Native American culture and the importance of public relations in halting the spread of false narratives
sPaRk: Professional Mix & Mingle
Get ready to ignite connections and fuel your networking skills at our one-of-a-kind sPaRk Professional Mix & Mingle!
Join PRSA Idaho and The Boise Creative Collaborative for an evening of rapid-fire conversations, where professionals from diverse backgrounds come together to mingle, mix, and make magic happen. Whether you're a seasoned PR pro or a budding marketing guru, this event is your chance to sPaRk new relationships, exchange ideas, and collaborate in a dynamic setting designed to foster engaging interactions.
So, grab your business cards, prep your elevator pitch, and get ready to swipe right on your next big collaboration! Let's make sPaRks fly and connections thrive at our PR Marketing Mix & Mingle!
The Accidental Diplomat
Resilience, adaptation, and the ability to pivot at a moment's notice are reputable skillsets for nearly any career path, but even more so as a U.S. Commercial Service Officer.
Meet Karen Ballard, Global Travel & Tourism Team Lead for the U.S. Department of Commerce. Hear stories of Karen's work across the globe as she honed her skills in the diplomatic corps, serving in the U.S. Consulate in Sydney Australia and the U.S. Embassy in Buenos Aires Argentina. Join us at the Arid Club for a delicious lunch along the river's edge and learn how your communications skills can prepare you for an international and/or diplomatic career. For those already happy in their career path, learn best practices on how to leverage your citizenship around the world!
Lunch is included in the ticket price, and attendees can opt into an exclusive tour of the Arid Club, an organization that was established in 1890!
Holidays and Headshots
Join us for a fun evening of networking, food and drinks. We'll have a professional photographer taking headshots, so come dressed to impress! The event is free to attend, but registration is required.
Content Marketing: The Art of Storytelling
Nicola McIntosh, award-winning social media manager for Zions Bank and past publisher and journalist, will share her insights in this special workshop. You will learn how to use the art of storytelling to create engaging narratives, connect with your audience, and ultimately drive them to action.
Happy Hour & PRSA Chapter Mingle
Join your PRSA Idaho Chapter colleagues to catch up, network with other communication professionals, and contribute ideas for future programming.
PRSA Panel: The Role of Public Relations in Combating Misinformation
Managing incorrect information is nothing new, but with digital media, it may now travel more quickly than ever, with potentially disastrous results. That’s why PRSA Idaho is hosting a special luncheon panel, featuring professionals with first-hand experience in responding to misinformation and creating trustworthy communications.
Virtual Holiday Party
Join your fellow public relations colleagues for PRSA Idaho's annual holiday event, which will be held virtually this year.
Jingle Mix & Mingle
Join PRSA Idaho and PRSSA Boise State for our annual holiday networking event on Tuesday, November 27 at 5 pm.
Please send your RSVP to idahoprsa@gmail.com.
PRSA Idaho Lunch & Learn
Join Us! PRSA Idaho Lunch & Learn
Topic: The Crossover of Digital, Traditional, Social and Content Marketing - hear from 3 Panelists
Date: Tue. June 26, 11:30 - 1:00 pm
More info and register here https://tinyurl.com/y8lvphlo
PRSA Idaho Panel: Resume & Interview Best Practices
Upcoming graduate? New pro? Or interested in updating your resume’ for the digital age? This event is for you!
Hear from two PR industry pros and get tips on how to stand out amongst a crowd.
Tuesday 4/24 from 3:00 – 4:15 pm
MORE INFO: https://tinyurl.com/y9ybhfb3
PRSSA Regional Conference
PRSA Members and friends are invited to attend this exciting conference and opportunity for professional development.
PRSSA Regional Conference # INSPIRE: Rise above, addresses the growing issue of oversaturation of voices in the public relations field and how to stay positive in today’s negative social climate.
Hosted by Boise State University
February 8 – 10, 2018
Boise State University Student Union Conference Center and Alumni Center
We encourage you to take advantage of the great program and speakers lined up for the conference. The registration fee is an amazing deal and includes several meals. Conference agenda includes keynote speakers from outside of Idaho and we’re very proud two of our Idaho Chapter members are presenting. More than 200 PR students from the western region are estimated to be in attendance.
A short list of speakers:
Janelle Guthrie, APR, PRSA Puget Sound Chapter, 25 + year PR veteran
Christine Wilcox, VP Communications, Public Affairs & Education, Albertsons
Reggie Saunders, Sr. Dir. of Entertainment Marketing, Nike
Registration:
Members $100.00
Non-members $125.00
Register here
Registration deadline is February 5, 2018
Holidays & Headshots
Join PRSA for Holidays & Head Shots Event
Dec. 6th, 5:30 - 7:00 pm
Members receive free headshot photo taken by a professional photographer, non-member photos for a small fee.
Register http://mailchi.mp/24091d9f.../join-us-holidays-and-headshots
See Our Past Events
Know the Truth: Disinformation and Rewriting History with Randy'L Teton
Randy’L shares her story as an Indigenous woman in communications, including educating the disinformation about Native American culture and the importance of public relations in halting the spread of false narratives.
sPaRk: Professional Mix & Mingle
The Accidental Diplomat: Karen Ballard
PRSA Idaho Holiday and Headshots
Public Relations Leadership Event
Idaho Botanical Gardens: Conversation and Concert
Coffee And Comms (and Chocolate!)
