Tony Lima

Eastern Idaho Liasion

Lima is a seasoned marketing and public relations executive who has created and led campaigns for dozens of organizations. He has helped companies build their brands, raise their profiles and enhance their reputations. At Melaleuca, Lima oversees media relations, search engine optimization, community outreach, and philanthropic activities. Prior to joining Melaleuca in 2011, Lima worked at three advertising and PR agencies, where he served a spectrum of global, national and regional clients. His clients included Melaleuca, Walmart, Subway, McDonalds, ADP, Deloitte, the Jacksonville Jaguars, Cricket Wireless, hospital networks, law firms and more.

As PRSA’s Eastern Idaho Liaison, Lima will help organize local PRSA Idaho events and provide resources to local public relations professionals. He served as President of the Greater Salt Lake PRSA chapter. He has also served on the boards of the American Red Cross of Idaho and East Oregon, the Idaho Technology Council, the Greater Idaho Falls Chamber of Commerce, and Regional Economic Development for Eastern Idaho (REDI). He chaired White Pine Charter School’s board of directors and helped to create the American Heritage Charter School in Idaho Falls.