Crystal Jennings | LT.Agency

Title | VP, PR & Business Solutions

How long have you been a member? | I was a prior member around 2010 and have been a current member for about three months.

Current Employer | LT.Agency

Why did you choose Public Relations?

PR is the perfect mix of psychology and storytelling, and I love both. I started my career over 15 years ago and still find myself learning new things about the world and the people who live in it. You never stop discovering.

What do you want other PRSA members to know about you and your employer?

Although I loved working with companies in-house — Bodybuilding.com, PetSmart, etc. — I always felt like I was missing out on experiencing something "new." Finding a full service marketing agency to call home has allowed me to craft pr and marketing solutions with ever-evolving tools and techniques. Plus our clients at LT.Agency range from healthcare to casinos to attractions to you-name-it. No day is the same.

What has been your proudest accomplishment in your PR career so far?

The pop-culture nerd in me loves connecting celebrities with causes. A recent proud moment was getting comedian Tiffany Haddish to join us on Zoom and sing happy birthday to one of her biggest fans, a young girl who dedicated her birthday to serving those in foster care.

What do you hope to gain from your involvement with PRSA Idaho?

I hope to meet those in my community who share a passion for PR and marketing, help where I'm needed and continue to find inspiration.